Through the years, I've been involved in many redesigns, product development and launches.
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Background: The Jackson Sun has published several niche publications to reach pools of audience and advertiser partners on a quarterly basis, but was having trouble keeping advertisers month-to-month. Problem: Advertising reps were having trouble selling the quarterly products. Every couple of months, there was a new niche product with its own product name that didn’t have any stronghold in the market. It felt confusing to the advertising partners. Solution: The Jackson market wanted to have t